Thanks to both Autumn Ames and ArtsJournal for pointing out this provocative blog post:
Alistair Smith, a writer for the Guardian, reports on a new system in some British theaters that measures the success of a production based on audiences’ emotional responses. If people leave weeping, and say so on a questionnaire, that apparently makes for a successful show. If people leave confused, and say so on a questionnaire — only to mull the show over and over in their minds for days — that’s apparently a problem.
Read Smith’s discussion, and then tell me yourselves: How do you measure theatrical success? Box office? Critics? Word of mouth? Just a gut feeling in your stomach? We’d all like to know.