Arts alliance to take part in Project Audience

The Arts and Cultural Alliance of Central Florida has been named as one of a handful of arts groups nationwide — and the only one not in a major city — to take part in an audience-development project funded by the Andrew W. Mellon Foundation.

Project Audience, which also includes organizations in New York, Los Angeles, Seattle, San Francisco and Minneapolis, is an effort to find ways to get more people involved in the arts.

It’s a big deal for Orlando Arts and Cultural Alliance to be included, so kudos to Autumn Ames and her (tiny) staff. Here’s the full story:

Arts and Cultural Alliance of Central Florida Selected to Participate in National Program Funded by the Andrew W. Mellon Foundation

The Andrew W. Mellon Foundation has recently awarded a grant to ArtsFund in Seattle to support Project Audience, an initiative working to increase awareness, demand and participation in the arts. The goal of Project Audience is to develop technologies that help community-level arts service organizations become centers of cultural information, and allow them to create vibrant interactions about cultural activities among audience members, artists and arts organizations.

This grant will assist the second phase of the project, which includes building a community of cultural audience development experts who will determine functional requirements of the technology. The actual technology will be built in a third phase of the project. The project is led by a self-governing oversight committee, consisting of community-wide service organizations across the country. These organizations include:

•       Alliance for the Arts;  New York, NY
•       Arts and Cultural Alliance of Central Florida;  Orlando, FL
•       ArtsFund; Seattle, WA: Fiscal sponsor of Project Audience
•       Arts Midwest; Minneapolis, MN
•       LA Stage Alliance; Los Angeles, CA
•       Theatre Bay Area; San Francisco, CA
•       Theatre Development Fund; New York, NY

Autumn Ames, Executive Director of the Arts and Cultural Alliance of Central Florida said, “We are excited and honored to be participating in this national initiative. The Alliance strives to improve our work connecting audiences with central Florida’s arts and cultural opportunities. Project Audience allows us the opportunity to work with experts in the field of audience development to explore and develop new technologies that will enhance and improve our work locally.”

The Arts and Cultural Alliance receives funding and support from United Arts of Central Florida and Orange County Arts & Cultural Affairs, and works collaboratively with local arts and cultural organizations to increase audience participation and awareness of cultural offerings in the region.

The Arts and Cultural Alliance of Central Florida, though its programs and services, seeks to increase participation from residents and visitors to Central Florida’s arts and cultural offerings through collaborative marketing and sales efforts. The Alliance serves over 360 organizations in the seven counties of Brevard, Lake, Orange, Osceola, Polk, Seminole and Volusia. The Alliance manages several collaborative initiatives including, central Florida’s official arts and culture guide and Orlando Arts Getaways, a program that provides conveniently packaged arts and cultural events with hotel stays and dining experiences at discounted rates.

For more information about Project Audience, please visit, or email For more information about the Alliance and its programs, visit and


3 responses to “Arts alliance to take part in Project Audience

  1. Joseph Hayes

    Betsey, link to orlando arts getaways misspelled.

  2. Autumn Ames

    Thanks for posting this Betsy! We are so excited to be a part of the project and the possibilities it may bring to our community. No clue about the typo think, but thanks Joe. The original email I sent looks correct. Checking to see why is altered it. 🙂