Sands kids’ theater names new director

Craig Uppercue has been named artistic/education director of the youth division of the Sands Theater Center Inc., the theater group that performs at the Athens Theatre in DeLand. The youth company was formerly known as Storybook Theater Company.

Here’s more on Craig and the Sands:

The Sands Theater Center, Inc. the non-profit corporation which owns and operates the Athens Theatre in DeLand, has announced the appointment of Craig B. Uppercue as Artistic/Education Director for the Youth Theater Division of the organization. Uppercue joins Sands Theater Company Artistic Director Clark Adams, the head of the community theater division, in producing and managing the organization’s live theater programming at the Athens.

Sands Youth Theater Company was formerly known as Storybook Theater Company, which has toured schools, taught and staged productions for and with children since 1982.  The name change represents a broadening of experiences for young people of all ages.

Uppercue is an educator and a professional musician.  He has held numerous teaching positions from the elementary to the university level and served on the Adjunct Faculty in the School of Music at Stetson University, where he also received his undergraduate degree in Music Education.

He is currently a Music Specialist for Volusia County Schools.  His Broadway and Off Broadway credits include The Rock & the Rabbi, The Witnesses, The Lion King, The Apple Tree, and Songs for a New World, to name a few.

A professional percussionist, Uppercue is actively involved with the Jacksonville Symphony Orchestra, the Florida Orchestra, New World Symphony Orchestra, and The Florida Lakes Symphony Orchestra.

He directed Freedom Elementary School’s production of Beauty and the Beast, which was presented at the Athens Theatre last Spring, and the Sands Theater Company’s December production of A Christmas Carol.

The anticipated Sands Youth Theater Company (SYTC) schedule for 2011-12 includes monthly Saturday morning workshops, summer theater camps culminating in performances, a major summer musical, a Christmas production in cooperation with the Sands Theater Company, and performances for school tours.

It is the hope and vision of our newest artistic director that our youth theater program will be a light to the community and surrounding schools and will enrich students and community members’ lives through top-notch theater projects.

For inquiries contact Craig Uppercue at

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