Arts alliance to compile Central Florida cultural census

Want to know who’s in your audience and how you can reach those people again?

The Arts and Cultural Alliance of Central Florida wants to help you out. It’s compiling a cultural census and creating a data base, and you can help. Here’s how:

The Arts and Cultural Alliance of Central Florida is excited to announce the launch of Central Florida’s Arts and Cultural Community Database/Census!

Join us on March 29 @ 9am to learn how you can participate for FREE!
(yes, FREE! The Alliance is covering the costs to make this program available to the entire cultural community)

What is the Community Database/Census?
The Community Database/Census is a collaborative initiative to gather information, analyze and affect the participation of attendees, members and supporters of arts and cultural organizations. Participating in this program will allow you to:

  • Learn who makes up your audience
  • See where else your audience participates in arts and culture
  • Identify areas for growth and collaboration
  • Gain tools to reach new audiences

This project is being created through a partnership with TRG Arts, which includes access to their eMerge online tool.

Please join us at our information session.  This session is designed to introduce & review the basic concept of the program and share plans for how we will make it operational in Central Florida during the next 3 months.

When:  Tuesday, March 29; 9 – 10:30am
Where:  Orlando Philharmonic Upstairs Rehearsal Room (click here for directions)
RSVP:   please let us know if you can attend by Friday 3/25 by emailing

Who Should Attend:   Marketing Directors, Executive Directors & General Managers, Box Office Managers, Development Directors, Board Members and anybody/everybody from your organization who is interested in knowing more about WHO your audiences, visitors & supporters are and HOW to find more of them!

Want to Know More?
Central Florida is not the first community to launch this type of initiative. In Los Angeles, information about arts and cultural participation is gathered and analyzed on more than 2.5 million audience households in a project called the Arts & Culture Census. In Philadelphia, more than 150 organizations pool their audience information into a giant List Co-Op. And in cities around the country, arts and cultural organizations are increasingly finding it opportune and valuable to create a high-level “information asset” that reveals incredible insights about audience participation. Check out the links above to learn how successful this program has been in other communities.

Don’t miss this opportunity! The First Step to Increasing Your Audience is to Know Your Audience!

Please direct questions/comments to:

Autumn Ames


Christina Ruiz

We look forward to seeing you at the information session!

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